In 1958, my brother Jeff and I founded a company called Mercury Sports Footwear. After a trademark dispute, we rebranded it as Reebok, and the rest, as they say, is history!

I want to remind you that any dream is achievable if you believe in it, visualize it, take decisive action, and maintain faith even when the journey gets tough.

At ‘How to Survive & Thrive,’ you’re invited to share your story as a co-author in our book series, tune into our podcast, and be inspired by the wisdom of others.

Best Wishes,
Joe Foster
Founder of Reebok

In 1958, my brother Jeff and I founded a company called Mercury Sports Footwear. After a trademark dispute, we rebranded it as Reebok, and the rest, as they say, is history!

I want to remind you that any dream is achievable if you believe in it, visualize it, take decisive action, and maintain faith even when the journey gets tough.

At ‘How to Survive & Thrive,’ you’re invited to share your story as a co-author in our book series, tune into our podcast, and be inspired by the wisdom of others.

Best Wishes,
Joe Foster
Founder of Reebok