How to Survive & Thrive
Special Edition
A Legacy Project
Celebrating Joe Foster at 90
How to Survive & Thrive
Special Edition
A Legacy Project Celebrating Joe Foster at 90
Hello and welcome!
When I co-founded Reebok with my brother Jeff in 1958, we didn’t know how far the journey would take us. Now, as I reach 90 years of age, I realise more than ever that success isn’t just about goals, it’s about going again, staying true, and finding meaning in every step.
That’s what this edition is about.
Not just my story, but yours.
It’s about the moments that shape us,
the setbacks that teach us,
the comebacks that define us.
If you’re someone who’s had to rebuild, rethink, or rise again ,I hope you’ll join us. Because this book isn’t just celebrating my life. It’s celebrating the spirit of survival and reinvention that lives in all of us.
Joe Foster
Reebok Founder
Hello and welcome!
When I co-founded Reebok with my brother Jeff in 1958, we didn’t know how far the journey would take us. Now, as I reach 90 years of age, I realise more than ever that success isn’t just about goals, it’s about going again, staying true, and finding meaning in every step.
That’s what this edition is about. Not just my story, but yours.
It’s about the moments that shape us, the setbacks that teach us, the comebacks that define us.
If you’re someone who’s had to rebuild, rethink, or rise again ,I hope you’ll join us. Because this book isn’t just celebrating my life. It’s celebrating the spirit of survival and reinvention that lives in all of us.
Joe Foster
Reebok Founder
To mark Joe Foster’s 90th birthday, we’re producing a limited-edition collector’s volume of How to Survive & Thrive, a global storytelling project featuring just 20 contributors from around the world.
Each will share their story of resilience, reinvention, and purpose, alongside Joe’s.
This is more than a book.
It’s a once-in-a-lifetime opportunity to create a legacy.
A Once-in-a-Lifetime Tribute
To mark Joe Foster’s 90th birthday, we’re producing a limited-edition collector’s volume of How to Survive & Thrive, a global storytelling project featuring just 20 contributors from around the world.
Each will share their story of resilience, reinvention, and purpose, alongside Joe’s.
This is more than a book.
It’s a once-in-a-lifetime opportunity to create a legacy.
What You’ll Receive
As a selected contributor, you’ll receive:
A dedicated, professionally written 2,000-word chapter (10 pages)
A relaxed Zoom conversation with Joe Foster to guide your story
Full editorial support, no writing required
Personal images of your choice
1 colour hardback and 5 paperback full-colour printed copies
A featured author profile in print and online
Lifetime bragging rights as part of a global legacy edition
A Once-in-a-Lifetime Tribute
To mark Joe Foster’s 90th birthday, we’re producing a limited-edition collector’s volume of How to Survive & Thrive, a global storytelling project featuring just 20 contributors from around the world.
Each will share their story of resilience, reinvention, and purpose, alongside Joe’s.
This is more than a book.
It’s a once-in-a-lifetime opportunity to create a legacy.
What You’ll Receive
As a selected contributor, you’ll receive:
A dedicated, professionally written 2,000-word chapter (10 pages)
A relaxed Zoom conversation with Joe Foster to guide your story
Full editorial support, no writing required
Personal images of your choice
1 colour hardback and 5 paperback full-colour printed copies
A featured author profile in print and online
Lifetime bragging rights as part of a global legacy edition
What’s Involved?
Your Story, Made Easy
Here’s how it works:
Book a relaxed fireside Zoom with Joe Foster
Share your story in conversation, no pressure
Our team transforms it into a powerful written chapter
You review and approve the final version
We publish it in a stunning collector’s edition
Visibility & Impact
This project is more than publishing , it’s positioning. You’ll gain:
• Global visibility alongside Joe Foster and other changemakers
• Opportunities to leverage your story for talks, media, and brand growth
• A timeless published piece to share with clients, partners, or family
Your story becomes a calling card.
Your message lives on.
The Private WhatsApp Group
As a contributor, you’ll join the One Golden Nugget WhatsApp Community, a private space curated for real connection.
Inside, you’ll find: CEOs, Olympians, astronauts, startup founders, and creatives. Real-time insights and authentic exchange
Opportunities to collaborate and grow
This isn’t just a group.
It’s where purpose meets possibility.
Marketing & Promotion Support
You’ll also benefit from a shared promotional push, including:
Global book launch events
Social media campaigns and media outreach
Press and PR support
Ready-to-use content for your platforms
You won’t just be published, you’ll be promoted.
Your Story, Made Easy
Here’s how it works:
Book a relaxed fireside
Zoom with Joe Foster
Share your story in conversation,
no pressure
Our team transforms it into a powerful written chapter
You review and approve the final version
We publish it in a stunning collector’s edition
Visibility & Impact
This project is more than publishing , it’s positioning. You’ll gain:
• Global visibility alongside Joe Foster and other changemakers
• Opportunities to leverage your story for talks, media, and brand growth
• A timeless published piece to share with clients, partners, or family
Your story becomes a calling card.
Your message lives on.
The Private WhatsApp Group
As a contributor, you’ll join the One Golden Nugget WhatsApp Community, a private space curated for real connection.
Inside, you’ll find: CEOs, Olympians, astronauts, startup founders, and creatives. Real-time insights and authentic exchange
Opportunities to collaborate and grow
This isn’t just a group.
It’s where purpose meets possibility.
Marketing & Promotion Support
You’ll also benefit from a shared promotional push, including:
Global book launch events
Social media campaigns and media outreach
Press and PR support
Ready-to-use content for your platforms
You won’t just be published, you’ll be promoted.
A Note on Investment
A Note on Investment
This is a premium storytelling experience,
and a financial contribution is required to cover:
Professional editorial and writing
Design, layout, and printing
Marketing and campaign support
Production of your personal hardback/paperback copies
Investment details will be shared with selected
applicants during your discovery call.
This is an investment in your story, your brand, and your legacy.
Testimonials
“The process was straightforward. I participated in a Zoom interview, and from there, the team crafted my co-author piece seamlessly.”
Rick Macci
Hall of Fame Tennis Coach
“This is what I love about life,
meeting like-minded people all
coming together to share our stories
and learn from each other.”
Jessica Word
CEO – Word & Brown General Agency
“Incredible experience! I loved working with One Golden Nugget team. I’m honored to contribute my perspective as an astronaut and share lessons from space.”
Dr. Dave Williams
NASA Astronaut & Physician
