Keith Chapman
Multi award-winning British television writer and producer Creator of Bob the Builder and PAW Patrol
Keith’s success with Bob the Builder, and then PAW Patrol stems from his ability to create a “show with heart and characters that kids are going to fall in love with.” For him, “the story has to be everything, and the characters have to tick all other boxes that will appeal to kids outside the TV experience.” It means, a show needs to have commercial success too, “otherwise you won’t get a second series.” It’s not the broadcasting that makes the money, it’s all the spinoffs that help recoup the investment and make the profits to reinvest and build the brand.
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Keith Chapman
Multi award-winning British television writer and producer
Creator of Bob the Builder and PAW Patrol
Keith’s success with Bob the Builder, and then PAW Patrol stems from his ability to create a “show with heart and characters that kids are going to fall in love with.” For him, “the story has to be everything, and the characters have to tick all other boxes that will appeal to kids outside the TV experience.” It means, a show needs to have commercial success too, “otherwise you won’t get a second series.” It’s not the broadcasting that makes the money, it’s all the spinoffs that help recoup the investment and make the profits to reinvest and build the brand.
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